Software Engineering Services
From complex ideas
to working software.
Founder-led. Directly involved.
We build custom web applications, SaaS products and backend systems, modernize existing platforms, and integrate AI for defined tasks. We work directly together to agree the technical decisions and implementation scope.
What We Build
Engineering for the work
your business needs done.
Different products require different approaches. The goal is to choose the right architecture, build what matters, and leave room for change.
Web Application Development
Learn more about Web Application DevelopmentCustom dashboards, portals, and internal tools bring operational workflows together when spreadsheets or ready-made applications no longer fit.
Discuss a web applicationWork in context
- Drug Management
Founder professional contributions to application, frontend, and backend development.
- Mailing Tool
Founder professional contributions to a Next.js application developed for ODR.
- Business applications, dashboards, and internal tools
- Interactive interfaces built around real user tasks
- Workflow logic, permissions, and connections to existing systems
React, Next.js, Astro, and TypeScript are options; the interface and product requirements guide the choice.
- Drug Management
SaaS Development
Learn more about SaaS DevelopmentSaaS is software customers access through their own accounts, with subscriptions where the business model calls for them. We develop the product architecture and its core features.
Discuss a SaaS productWork in context
- TrendScore
Independently developed SaaS product; evidence of product engineering, rather than every billing or tenancy capability.
- Product architecture and maintainable application foundations
- Authentication, user accounts, and access controls
- Subscription workflows and third-party integrations
The first release should cover the essential requirements while leaving a clear path for further development.
- TrendScore
AI Integration & Automation
Learn more about AI Integration & AutomationA model is useful when it solves a defined task. We integrate AI features into new or existing software, with clear access rules and review points.
Discuss an AI integrationWork in context
- Software Engineering
Broader founder engineering experience; these examples are not delivered runtime-AI integration cases.
- Assistants and document-processing workflows
- Knowledge search grounded in authorized sources
- Bounded automation with validation and human review
We agree on data access, usage limits and failure handling before connecting a model to the workflow.
- Software Engineering
API & Backend Development
Learn more about API & Backend DevelopmentWe build the server-side rules, data boundaries, and permissions behind an application, along with interfaces that connect it to other systems.
Discuss an API or backendWork in context
- Drug Management
Founder professional frontend, backend, and API contributions.
- HelloBetter
Founder professional contributions to APIs, integrations, and modernization.
- Backend architecture, business logic, and data models
- REST or GraphQL APIs where they suit the requirements
- Third-party integrations and maintainable server-side systems
Node.js, TypeScript, and PHP are potential tools, selected with the product requirements and existing environment in mind.
- Drug Management
WordPress Development
Learn more about WordPress DevelopmentCustom publishing systems connect content architecture, themes, and Gutenberg editing. A separate headless frontend is an option when the delivery needs justify it.
Discuss a WordPress websiteWork in context
- WordPress Portfolio
Historical custom themes and published project scope, with each engagement attributed on Work.
- Impact Cleans
Founder professional participation in headless WordPress engineering.
- Custom websites, themes, and structured content models
- Editorial workflows and headless WordPress where appropriate
- Performance, accessibility, and technical SEO within development
Content architecture and implementation decisions are shaped by how your site will be edited, used, and maintained.
- WordPress Portfolio
WordPress Plugin Development
Learn more about WordPress Plugin DevelopmentReusable functionality, integrations, and plugin products need a home independent of the theme. We build focused WordPress plugins around that responsibility.
Discuss a WordPress pluginWork in context
- WPBits Block Studio
Collaboratively developed under the WPBits brand, with the founder’s contribution described on Work.
- Custom plugins, Gutenberg blocks, and extension development
- Integrations with external products and WordPress systems
- Licensing systems, including Freemius integrations
Our founder’s experience includes WordPress plugin product development, ongoing maintenance, and adapting extensions as requirements change.
- WPBits Block Studio
E-commerce Development
Learn more about E-commerce DevelopmentCommerce development connects the storefront to the work behind an order: product data, checkout, payments, and the systems that keep operations moving.
Discuss an e-commerce projectWork in context
- HelloBetter
Founder professional contributions to WooCommerce/Stripe payment migration and integrations; a scoped contribution to the platform.
- Online storefronts and product catalogues
- Checkout experiences and payment integrations
- WooCommerce implementations and custom commerce workflows
WooCommerce is one possible foundation. The catalogue, operating requirements, and existing stack determine the right approach.
- HelloBetter
Existing Products Matter Too
Good software
doesn't stop at launch.
An existing product brings its own history, users, and constraints. We can help work through what needs to change, with attention to the system you already depend on.
Modernize a legacy application
Update an ageing foundation while accounting for the workflows and dependencies already in use.
Improve performance and maintainability
Identify bottlenecks and simplify code that has become difficult to understand or change.
Extend existing functionality
Add new capabilities within the product’s current architecture, or revise that architecture where needed.
Connect external services
Integrate the tools, data sources, and systems your product needs to work with.
Address technical debt
Work through accumulated shortcuts and fragile areas with a practical order of priorities.
Continue product development
Develop and maintain the application as user needs and technical requirements evolve.
Collaboration
Different projects.
A direct way of working.
You work directly with our founder, Kerem Yılmaz Güney, from technical decisions to implementation. These are possible ways to collaborate; the arrangement follows the project.
Build a New Product
Work from requirements and architecture through implementation and the initial release. We define what the first version needs to do and make the technical decisions together.
Improve an Existing System
Start with the application already in use. We look at its constraints, then agree on the changes needed to extend, modernize, integrate, or improve it.
Ongoing Engineering Collaboration
Continue developing and maintaining a product over time. Scope and availability are agreed around the work needed as requirements evolve.
Technology
The tools follow
the problem.
Requirements, constraints, and your existing stack guide the technology choices. We choose tools for how well they fit the work and how the product will be maintained.
- Frontend
- React · Next.js · Astro · TypeScript
- Backend
- Node.js · PHP · APIs · Integrations
- Content & Commerce
- WordPress · Gutenberg · WooCommerce · Headless content systems
- Architecture & Delivery
- Application architecture · Performance · Technical SEO · Maintainability · Deployment workflows
Have a Project in Mind?
Let's work through
the technical details.
Tell us what you're building, what needs improving, or where your current system is getting in the way.
